Google do not publish how they rank pages. Google do state that they look at around 100 factors on each page but it is known that the following factors are important:
In short most of these criteria smack of good content and a well built website. If you employ a professional digital agency you may find that within a month of launch you are achieving excellent rankings anyway.
The role of the copywriter is often underestimated on the web. Producing content with search engine friendly words threaded throughout can have excellent results. Think about how users will search for you and produce your content accordingly.
If your HTML isn’t valid your site is less likely to achieve good rankings. Test your code here http://validator.w3.org/. If the code fails then you will need to fix it urgently. Search engine spiders may stop crawling sites if there are errors so this is a critical issue.
Visit the major search engine and see if your site is in their index. If it is not there is often a manual link entry form where you can submit your site. DMOZ is a human based search engine. Getting into the catalogue can be hard but your rankings will improve if you are accepted.
Google has a paid service called Adwords. In some cases this can lead to excellent results. Consider how much budget you are willing to spend and test your assumptions before buying particular keywords.
Do not expect immediate results. It will take at least a month before you notice any improvement to your ranking. Monitoring your search engine position will be an ongoing process so be prepared to devote some time to it. Eventually you should see your site climb the rankings though and all the effort will be worth it.
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