More and more websites are not just supporting businesses; they are the business. Is the traditional agency model dead or is it just time for an evolution?
Forming an online strategy can be a daunting task. Typically the task is given to individuals who do not have a huge amount of experience in the digital environment. But by following a simple process good results can be achieved without the need for technical expertise.
Getting branding right is a difficult process. Often both clients and designers fail to understand what each party needs or is looking for. This article seeks to give some advice on how to issue a brief and issues to consider for small to medium sized enterprises.