Gmail and HTML Emails

The Email Standards Project has posted a tongue-in-cheek video asking Google to improve standards support in Gmail. Yahoo have acted on Yahoo Mail and have achieved everything in the acid test. Gmail needs to follow suit.

• April 11, 2008
• Updated October 2, 2023

Gmail is a great email client and it is being let down by a lack of support for web standards. If you have ever developed an HTML email you’ll know that Gmail does not honour standards compliant code and you need to use tables and hacks to get it rendering properly. This isn’t an acceptable situation and the Email Standards Project is lobbying to change things.

They have already had success with the Yahoo Mail team. Come on Google - it is time to put your house in order.

Tags

• Web Standards

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See Also

• Opera's Antitrust Action With Microsoft
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• Web Standards in Email Clients
  Nov 28, 2007
  Fed up of writing Web 0.1 HTML for emails? You are not alone. Join the campaign to sort out standards support in HTML clients.

• Embracing progressive enhancement
  Nov 23, 2007
  Striving to make sites the same cross-browser at the presentation and behaviour layers is a bad philosophy for the web and for the browser market. Instead designers and developers should embrace Progressive Enhancement and accept a lesser experience for less capable browsers.