Articles posted in Strategy

5 Jun 2007

Can the traditional agency last?

More and more websites are not just supporting businesses; they are the business. Is the traditional agency model dead or is it just time for an evolution? Read more

11 Apr 2006

Creating A Digital Strategy For A Growing Business

Forming an online strategy can be a daunting task. Typically the task is given to individuals who do not have a huge amount of experience in the digital environment. But by following a simple process good results can be achieved without the need for technical expertise. Read more

5 Apr 2006

Branding and logos - from ideas to implementation

Getting branding right is a difficult process. Often both clients and designers fail to understand what each party needs or is looking for. This article seeks to give some advice on how to issue a brief and issues to consider for small to medium sized enterprises. Read more